How can we get involved in our community? Listen as Susie welcomes Krista Carroll to the studio. They talk about her company, Latitude, and the engaging work they’re doing for the kingdom.

Krista and her husband Jeremy were moved by the plight of the poor around the world. Together with a good friend, they co-founded Latitude, a creative firm that partners with well-known businesses and helps them develop their brand and purpose. Half of their profits go to building wells, funding schools, and clothing those who live without basic necessities.

Krista shares her heart for ministry.

“The turning point was when we took a trip to Haiti for Healing Haiti and we met children without access to clean water, clothes.. it was shocking to us. To really meet those people was life-changing for us. It was decided we would start a company and donate the profits.”

Krista breaks down the practices of Latitude.

“We work with brands to not only elevate the in-store experience as consumers but connect them to good that can be done around the world. How can we help them to be purposeful? How can that campaign empower people around the world?”

Why is it important to serve where you’re gifted?

“Ask God to show you how He wants to use you… let go of your preconceived notions of what that looks like. Ask Him to be obvious.”

Krista shares

• How she and Jeremy prayed to start the company.

• The story behind the name ‘Latitude’.

• The process of choosing which causes receive the profits from Latitude.

• What it means to serve where you’re planted.

• Why serving others brings healing and comfort to your own situation.

Key Scriptures: Luke 12:48.

Featured Songs: Follow You by Leeland and Brandon Heath; Deep (Way Down) by Selah; Power of Your Name by Lincoln Brewster and Darlene Zschech

Highlight : Following breadcrumbs of faith

Latitude: a force for change